Did you know that there are more than 4 billion unique mobile users browsing the Internet at any given moment? If this doesn’t excite you as an Internet marketer or entrepreneur, then nothing will. You can pretty much say that every mobile device user is connected to the Web, which means this grants you potential access to these individuals – if you can get your mobile marketing efforts in order that is. Thankfully, there are professional SEO services that can help you with this.
The rise in mobile usage isn’t something you should ignore as a brand. The world is turning from a desktop/laptop using society to a highly mobile one. Even children have these devices. Your ability to get your content in front of mobile users substantially increases your chances of converting them into happy customers. You’ve got the products or services, so now you need the right strategy to get their attention.
This is the dilemma most companies have an issue with, so here are some tips that can help you put together a solid mobile marketing plan.
Make Sure Your Content is Relevant
It’s good to put yourself in the shoes of the consumer when planning out your mobile strategy. Everyone has been spammed by companies at some point in time or another. This leaves you with an annoyed feeling, especially when it happens too often. Spam content is irrelevant content. You could care less about what that company has to say because they’re talking at you, not to you about your own needs. So make sure your communications are relevant to the recipients or it will be ignored and deleted.
Time Your Content Adequately
Everything you publish needs to be done at a specific time of day and week. This goes for your emails, social media posts and even blog posts. SEO companies and social media marketing services have already started analyzing user data in order to pinpoint the best times for publishing. You can collect this type of info from your social media pages or Google Analytics. If you have an email campaign, then you can check the behavioral data on your dashboard.
Ensure Continued Contact
Once customers and prospects sign up to receive communications from you, you should put this to good use. This means only making content that is relevant to them. If you continue sending communications to people that they find irrelevant, then your unscubscriber rate is only going to soar. Take the time to figure out what it is your users want and then find ways to deliver that to them through your content.
Use Location-Based Marketing
Mobile users are looking for local deals. If you have a physical location, then this is perfect for you. Try using local keywords for your content to help locals find your business. According to Google, every four in five people search for local info. There’s a lot you can learn about user intent by reviewing their search habits. A clever professional who offers SEO services can analyze such information and craft a strategy around it.
Offer Coupons to Increase Foot Traffic
Local businesses can entice customers and prospects to come into their stores by offering coupons. There are a number of retailers that are pulling this off successfully. You can make your coupons more favorable if you tie them to the right message and deliver them at the right times Also, make sure the offer you have is relevant to the users you’re sending it to.
Make Personas of Your Target Customers
Once you learn about your different customers, it’s time to create personas around them. This way, you can personalize your mobile marketing content. The days of sending out the same coupons and content to all subscribers is out-of-date. You should have multiple campaigns going on that are tailored to each variety of customer.
Find a Mobile Partner
It’s a good idea to work with a partner that has significant mobile marketing experience. You don’t want to hire just any professional SEO service. They should offer a level of expertise that far exceeds your own, and that yields results. Ideally, your partner should have open communication and uses tools that are top-notch.
At the end of the day, your mobile marketing campaigns need to be well-planned. Otherwise, you’ll just be another spammy brand that no one wants to buy from.